Mother of the Bride vs Mother of the Groom Dresses: Style, Etiquette & Shopping Tips

When searching for the perfect gown for a wedding, one question often comes up: why do we hear so much more about Mother of the Bride dresses than Mother of the Groom dresses? While both mothers deserve to look and feel exceptional, tradition and fashion marketing have historically given more attention to the bride’s side. But in modern weddings, that gap is closing. Let’s explore the differences, the expectations, and how to choose a dress that reflects both elegance and individuality. Tradition and Role Differences Historically, weddings were seen as celebrations led by the bride’s family. That placed the Mother of the Bride in the spotlight during planning, which naturally extended to her attire. Designers and retailers followed demand, creating larger collections marketed under Mother of the Bride. For the Mother of the Groom, the role was traditionally more understated. But today, both mothers share equal importance — supporting their children and standing with pride on the big day. This shift has created more inclusive dress collections designed for both Mother of the Bride and Mother of the Groom. Style & Etiquette Guidelines Choosing between styles can feel overwhelming, so here are some trusted guidelines that work for both roles: Coordinate, don’t compete: The dress should complement the bridal party and wedding theme without overshadowing the bride. Colours that flatter: Jewel tones, metallics, navy, and blush are timeless. Avoid wearing white or ivory. Silhouettes that suit: A-line gowns, empire waist dresses, and fit-and-flare cuts offer comfort and elegance. Long sleeves or lace overlays bring sophistication. Seasonal fabrics: Chiffon and organza work well for warmer months; satin, crepe, and velvet suit cooler seasons. Whether you’re the Mother of the Bride or Groom, the key is elegance with comfort — looking stylish without feeling restricted during a full day of celebrations. Why the Mother of the Bride Gets More Mentions The fashion industry is driven by tradition and market demand. Because “Mother of the Bride” was the dominant search and sales phrase, retailers and designers optimised their marketing around it. That’s why you’ll find countless pages titled Mother of the Bride Dresses and fewer specifically for the groom’s mother. The truth is, both mothers usually shop from the same collections. What matters isn’t the label but the fit, the quality, and the way the dress makes you feel on such an important day. How to Shop for the Perfect Gown Start Early – Allow at least 8–10 weeks before the wedding, especially if considering made-to-order gowns. Check Designer Size Charts – Our vendors’ charts are accurate; measuring yourself properly ensures the right fit. [See our How to Measure Video] (link). Think About Photographs – Choose colours and fabrics that look flattering in photos under different lighting. Comfort Counts – From the ceremony to the reception, you’ll want a gown that moves with you. 💡 Tip: Both mothers can even coordinate together. Complementary colours and styles create harmony in wedding photos. Why Shop at Morva Couture? At Morva Couture, we specialise in luxury Mother of the Bride and Groom dresses in Australia, bringing together international designers like Tarik Ediz, Nicoletta, Jovani, and Jadore. Free delivery Australia-wide Inclusive sizing up to plus sizes Exclusive gowns not available at Myer or David Jones Made-to-order options on selected designers Every gown is curated to ensure both mothers feel confident, elegant, and celebrated. Final Thoughts Whether you’re the Mother of the Bride or Groom, your role deserves recognition and respect — and your dress should reflect that. While fashion may have historically placed more focus on the bride’s side, today’s collections are designed to celebrate both mothers equally. ✨ Explore our Mother of the Bride & Groom Dresses collection to find a gown that blends couture craftsmanship with comfort, so you feel truly unforgettable on the big day.